For a retailer, aligning its organization with category management involves what?

Aligning an organization with category management necessitates collaboration across various departments within the retailer's structure. This approach enables departments such as marketing, sales, and supply chain to work together effectively, ensuring that the retailer's strategy in managing categories is cohesive and data-driven. Collaborative efforts lead to a better understanding of customer needs, improved product assortment, and enhanced promotional strategies, which can ultimately result in increased sales and customer satisfaction.

The importance of collaboration lies in breaking down silos that often exist between functions. When different teams share insights and information, it allows for a more unified strategy that is responsive to market trends and consumer behavior. This holistic approach can elevate the retailer's ability to manage categories effectively and improve overall performance.

Other options, while they may appear relevant, do not capture the essence of what aligning an organization with category management entails. Cutting costs, standardizing products, and reducing customer service options do not inherently promote the collaborative spirit necessary for effective category management and could potentially harm the retailer's ability to meet customer needs.