How does category management seek to influence shopper behavior regarding perimeter shopping?

Category management aims to influence shopper behavior by strategically guiding customers through the store, and focusing on getting them down the aisles is a vital aspect of this approach. The perimeter of a store often contains fresh produce, meats, and bakery items, which are typically more appealing and nutritious choices. By encouraging customers to venture into the center aisles, category management can expose shoppers to a broader range of products, special promotions, and complementary items that might be overlooked if they only shop along the perimeter.

This strategy not only increases the likelihood of impulse purchases but also helps customers discover items that meet their needs or enhance their shopping experience. By designing the store layout and product placement thoughtfully, retailers can maximize the effectiveness of their category management efforts, ultimately driving sales and customer satisfaction through an engaging shopping journey.