How is weighted distribution determined?

Weighted distribution is a crucial metric used in category management to assess the presence of a product across a range of stores, taking into account the sales volume of those stores. The correct method for determining weighted distribution involves calculating the sum of the store sales of all stores that carry the item and dividing it by the sum of the store sales of all stores, which allows for a more nuanced understanding of the product's distribution relative to overall sales potential.

This approach is significant because it reflects how well a product is distributed in stores that generate a significant volume of sales, rather than just considering the number of stores that offer the product. By using total store sales, the calculation emphasizes the importance of focusing on high-performing stores, which can provide better insights into market reach and potential revenue.

The other options do not accurately describe the method for calculating weighted distribution. They either focus on average sales or total product sales without emphasizing the influence of store productivity on the distribution measure, which is essential for effective category management. This understanding helps businesses and category managers evaluate product placement strategies, promotional efforts, and overall market penetration.