In practical terms, what does targeting a higher distribution percentage accomplish for a product?

Targeting a higher distribution percentage is primarily aimed at increasing overall market share for a product. When a product is available in more retail outlets or distribution channels, it becomes more accessible to consumers. This increased visibility and availability can lead to a higher likelihood of purchase, thereby capturing a larger portion of the market.

Wider distribution means that more consumers can easily find and choose the product over competitors, which directly contributes to the growth of market share. As more sales occur due to higher accessibility, this not only helps in solidifying the product's presence in the market but also potentially leads to economies of scale in production and marketing efforts.

Though other aspects such as brand recognition and revenue may improve as a secondary effect of achieving a higher distribution percentage, the primary accomplishment remains the increase in overall market share, which is essential for the brand's growth and long-term success in a competitive marketplace.