What can larger weighted distribution percentages indicate about an item's performance?

Prepare for the CPCA Category Management Exam. Study with flashcards and multiple choice questions, each question features hints and explanations. Get ready for your certification!

Larger weighted distribution percentages typically indicate that an item is being carried by a significant number of retailers, particularly larger ones, which can contribute to the visibility and availability of the product in the marketplace. This availability can lead to higher sales potential as more consumers have access to the product in different locations. Moreover, support from larger retailers often means that the product benefits from greater marketing resources, promotional activities, and the ability to reach a wider audience. Therefore, a higher weighted distribution is often a favorable sign of an item’s performance, suggesting that it is well-positioned within the retail environment.

In contrast, the other options do not directly tie to the implications of higher weighted distribution percentages. Customer satisfaction typically stems from the product’s quality and user experience rather than its distribution alone. Similarly, not reaching ideal sales potential would more likely be indicated by low distribution percentages rather than high. Lastly, strong competition would generally impact sales and distribution negatively rather than align with a high weighted distribution percentage, which often reflects successful penetration into the market rather than obstacles related to competition.

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