What defines growth rates?

Growth rates are typically defined as the percentage change in a product's dollar volume compared to last year. This definition captures the essence of growth in terms of revenue generated by a product, making it a key metric for evaluating performance over time. By assessing the increase in dollar volume, businesses can gain insights into how much more revenue is being earned in comparison to the previous year, reflecting overall sales performance and market demand.

This focus on dollar volume differentiates it from other concepts like total sales increase as a percentage of last year’s sales, which may not fully account for all factors influencing sales growth beyond simple revenue. Additionally, while market share and unit sales are important metrics, they do not specifically directly relate to the financial aspect of growth measured through revenue change over a designated period.