What does an increase in % of stores carrying a product signify?

An increase in the percentage of stores carrying a product signifies better product visibility and higher sales potential. When more stores stock a particular product, it becomes more accessible to consumers, which can lead to increased awareness and consideration during their shopping trips. This visibility often translates into higher sales opportunities, as consumers are more likely to purchase items that they encounter frequently.

Additionally, a wider distribution can enhance the brand's presence in the market, making it easier for potential buyers to find and choose that product over competitors. This is especially significant in a competitive landscape where shelf space and visibility can heavily influence consumer choices. Thus, greater distribution aligns well with the goal of maximizing sales and establishing a strong market presence for the product.