What does share per SKU determine?

Share per SKU is an important metric in category management that evaluates the relative performance of individual products within a category. It essentially informs category managers about how productive different brands or segments are in contributing to the overall sales and profitability of a category. By assessing share per SKU, managers can determine which products are performing well and which are underperforming in terms of sales volume or revenue, allowing for more informed decisions regarding inventory management, promotional strategies, and shelf space allocation.

In contrast, inventory levels, market share, and brand loyalty, while relevant in a broader context, do not specifically reflect the productivity or performance of individual stock-keeping units (SKUs) within a category. Share per SKU, therefore, directly aligns with understanding brand or segment productivity, making it a crucial element in effective category management.