What does SPPD primarily highlight?

SPPD, which stands for Sales and Profitability Performance Dashboard, primarily aims to highlight distribution opportunities at the item level. This focus allows retailers and managers to gain insights into how individual products are performing in terms of distribution, identifying gaps and potential areas for improvement. By concentrating on distribution opportunities, SPPD supports strategic decision-making that can enhance product placement and availability in stores, ultimately leading to better sales performance and profitability.

Understanding item-level distribution data is essential for effective category management, as it provides clarity on which products are underrepresented in the market or not meeting sales expectations. This data informs discussions regarding inventory management, promotional strategies, and shelf space allocation, thus making SPPD a critical tool for analyzing distribution performance across various categories.