What does the SPPD opportunity gap assess?

The SPPD opportunity gap specifically assesses the potential volume increase that can be achieved through higher distribution of a product. This concept focuses on identifying gaps in market coverage where a product may not be available or sufficiently distributed. By evaluating the distribution levels, organizations can strategize on how to increase their product's presence in the market, ultimately aiming for higher sales volume.

Understanding the opportunity gap allows businesses to identify areas where they can gain incremental sales by enhancing their distribution efforts. This approach helps in optimizing the supply chain and improving product availability, which is crucial for maximizing revenue potential.

In contrast, other options focus on different aspects of market analysis—such as assessing consumer demand for new products, sales trends in geographic locations, or profit margins associated with pricing strategies—which do not specifically relate to distribution-driven volume increases. The nature of the SPPD opportunity gap is uniquely tied to distribution potential rather than these other elements.