What is a characteristic of destination-role categories?

A characteristic of destination-role categories is that they tend to showcase seasonal demand and low household penetration. These categories typically attract customers who are seeking specific products that may not be used every day but are essential for particular occasions or seasons. Destination-role categories often draw consumers to stores because they are looking for something specialized, which in turn usually results in lower margins due to the nature of how these products are priced and consumed.

While the emphasis in options might be on varying aspects such as pricing sensitivity or sales channels, destination-role categories effectively highlight the unique characteristics of consumer behavior regarding those products. Shoppers may prioritize these item purchases over others due to their distinct usage scenarios, rather than purely from a pricing perspective, further emphasizing the category's role in creating destination retail experiences.