What is a key component of 'Tactics' in a category plan?

A key component of 'Tactics' in a category plan involves creating action in the category. Tactics are the specific actions or strategies deployed to achieve the objectives outlined in the broader category plan. This includes implementing various initiatives aimed at driving sales, enhancing the customer experience, and optimizing product placement, among other things. By focusing on tangible action, a category manager can make tactical decisions that directly impact performance and align with the overall goals of the category strategy.

The other options presented, while relevant to category management, do not directly align with the concept of 'Tactics.' Identifying potential gaps pertains more to the analytical aspect of strategy development. Evaluating overall market conditions focuses on understanding the broader context in which the category operates, which is essential for strategic planning but not specifically tactical actions. Assigning corporate roles is an aspect related to organizational structure and responsibility, which is crucial for execution but does not constitute a tactical action in itself.