What is a key feature of mass merchandise stores?

Prepare for the CPCA Category Management Exam. Study with flashcards and multiple choice questions, each question features hints and explanations. Get ready for your certification!

A key feature of mass merchandise stores is their focus on lower price offerings in non-food categories. These types of retailers typically provide a wide range of products at competitive prices, which appeal to a broad customer base. Mass merchandise stores include discount department stores, big-box stores, and warehouse clubs, all of which prioritize affordability and accessibility.

This focus allows them to attract customers looking for value, making these stores popular choices for everyday shopping needs. By keeping inventory costs low and purchasing in volume, these retailers can offer products at lower prices than specialty or high-end stores.

The other options highlight characteristics that do not align with the primary function of mass merchandise stores. High-end luxury goods are generally found in specialty retailers that cater to affluent customers, while an exclusive focus on health and beauty products is more typical of specialty or niche market stores. Additionally, niche markets with specialty items are not in line with the broad, value-oriented approach that mass merchandise stores embody, as they typically do not stock a wide variety of everyday items.

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