What is the average SKU count for supermarkets?

Prepare for the CPCA Category Management Exam. Study with flashcards and multiple choice questions, each question features hints and explanations. Get ready for your certification!

The average SKU count for supermarkets typically falls within the range of 30,000 SKUs. This reflects the extensive variety of products that supermarkets carry to cater to diverse consumer needs and preferences. Supermarkets stock a wide range of items, including groceries, household goods, personal care products, and seasonal items, which collectively contribute to a higher SKU count.

Having around 30,000 SKUs allows supermarkets to provide a comprehensive shopping experience for customers looking for variety and choice. This broad inventory is essential for attracting different consumer segments and encouraging higher sales through a one-stop shopping experience.

In contrast, the other options represent counts that are generally lower than the typical range for supermarkets. Supermarkets aim to maximize their appeal and convenience for shoppers, and maintaining a larger SKU assortment is part of that strategy.

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