What is the primary purpose of traffic building as a category strategy?

The primary purpose of traffic building as a category strategy is indeed to increase foot traffic to a store. This strategy is essential for retail environments, as more customers in the store typically lead to higher sales opportunities. Traffic building initiatives might include promotional events, discounts, seasonal displays, or marketing campaigns aimed at drawing customers to visit the store.

When a retailer successfully attracts more customers through these methods, it often creates a positive cycle where increased foot traffic leads to enhanced sales and encourages repeat visits. While these initiatives might also indirectly affect inventory management, product visibility, or customer purchasing processes, the central focus of traffic building is primarily about getting more shoppers through the door. The effectiveness of this approach is often measured by observing customer counts and sales trends, confirming the importance of having a strategy centered around attracting foot traffic.