What is the term used to describe a retailer's total product offering?

The term that describes a retailer's total product offering is known as the merchandise mix. This concept encompasses all the different products available for sale at a retail outlet. It highlights the variety and assortment of products that a retailer has in stock, which can include various brands, categories, and styles.

The merchandise mix is crucial for attracting customers, as it reflects the retailer's strategy in meeting the preferences and needs of their target market. A well-balanced merchandise mix can enhance customer satisfaction and drive sales.

Other terms, while related, do not fully capture the concept of a retailer’s overall product offering. For instance, product assortment usually refers to the variety of products within a particular category rather than the complete range offered by the retailer. Inventory selection pertains more to the decisions made about which products to stock, not the entire breadth of products available. Similarly, catalog range suggests a list or a representation of products, often in a more formal sales-driven context, rather than encompassing the total offering available in-store. Thus, merchandise mix is the most suitable term to describe a retailer's total product offering.