What percentage of shoppers are identified as perimeter shoppers?

The identification of perimeter shoppers has significant implications for understanding shopping behavior and patterns in a retail environment. Perimeter shoppers are those who primarily shop from the outer aisles of a store, typically where fresh produce, meats, dairy, and bakery items are located. This shopping behavior highlights a preference for fresh and often healthier options, which can inform product placement and marketing strategies within the store.

The percentage of shoppers identified as perimeter shoppers being 80% reflects a trend in consumer preferences that prioritize fresh and minimally processed foods. This high figure suggests that the majority of customers are inclined to navigate the store seeking these healthier options, indicative of a broader shift toward healthier eating habits.

Knowing that 80% of shoppers engage in perimeter shopping can influence category management decisions, such as tailoring product assortments, promotional strategies, and even store layout to capitalize on this behavior. Understanding this customer segment allows retailers to optimize their offerings and enhance the overall shopping experience.