What type of data is collected through syndicated scanned sales/audit data?

Syndicated scanned sales or audit data refers to information that is collected by third-party data suppliers, which aggregates sales data from various retailers. This data typically comes from point-of-sale systems where purchases are recorded and scanned, making it a rich source of retail sales information across multiple retailers and channels. The advantage of this data is that it provides a comprehensive view of market trends, allowing companies to analyze consumer behavior, track performance across different categories, and measure the effectiveness of marketing strategies and promotions.

This is significantly different from data obtained from customer feedback, as that revolves around direct insights into customer satisfaction and experiences rather than transactional sales metrics. Additionally, while promotional sales data might provide insights into temporary sales activities, it does not encompass the broader audit aspects of overall sales performance that syndicated data captures. Traffic data, on the other hand, pertains to footfall or visitor count in retail spaces and does not directly correlate with sales figures. Therefore, the most accurate choice is the data sourced from third-party data suppliers, which encompasses the essence and advantages of syndicated sales data.