When did category management begin its evolution in the United States?

Category management began its evolution in the United States in the 1980s, marking a significant shift in how retailers approach product assortment, pricing, and marketing strategies. During this decade, retailers started to recognize the importance of viewing products not just as individual items but as part of a broader category that could be managed collectively for better performance. This approach was driven by the need to respond to changing consumer behavior and to improve efficiency within retail environments.

The 1980s saw the development of formalized strategies in category management, leading to the introduction of concepts like category captains and the analytical use of sales data to optimize product placement and promotions. This was also a time when the grocery and retail sectors faced growing competition and needed to adapt to leverage consumer insights effectively. The foundation laid in this decade has since evolved into a sophisticated practice that continues to develop, but its roots are firmly established in the 1980s.