Where should destination categories be strategically placed in a store?

Destination categories should be strategically placed where the retailer wants shoppers to go because these categories are typically items that consumers specifically seek out when shopping. By placing them in prominent locations, the retailer can guide the flow of traffic within the store and enhance the shopping experience. This strategic placement encourages customers to navigate through the store, potentially increasing the likelihood of impulse purchases of related or complementary items located along the way.

The approach of placing destination categories where desired aligns with the principles of effective category management, which aims to optimize product placement based on consumer behavior and preferences. This method not only boosts sales of the destination items but can also elevate overall store performance by drawing customers deeper into the retail environment.

The other options suggest placements that could inhibit the visibility or accessibility of these important categories, potentially detracting from the shopping experience and reducing sales effectiveness.