Which of the following best describes turf protection as a category strategy?

Turf protection as a category strategy primarily focuses on securing product locations within a store. This entails ensuring that a brand or product has an advantageous placement, such as eye-level shelves or specific areas within a store that attract more customer attention. By securing these prime locations, a brand can maintain its visibility and accessibility, which is crucial for driving sales and reinforcing brand loyalty. This strategy helps to protect a brand's market share by making it less likely for competing products to overshadow its presence in the retail environment.

The emphasis on securing product locations relates directly to the concept of turf protection, as it involves safeguarding the brand's space within competitive retail settings. This not only helps in maintaining current customer relationships but can also attract new customers who may be drawn to the product's prominent display.