Which of the following describes a tactical approach to category management?

Prepare for the CPCA Category Management Exam. Study with flashcards and multiple choice questions, each question features hints and explanations. Get ready for your certification!

A tactical approach to category management focuses on the shorter-term, actionable strategies that are implemented to achieve immediate results in the day-to-day operations of a business. This encompasses decisions such as inventory management, pricing strategies, promotions, and product placement. By concentrating on these operational decisions, businesses can effectively react to immediate market conditions and consumer behaviors, ultimately driving sales in a more responsive manner.

This contrasts with a strategic approach, which would involve long-term planning and relationships with suppliers, setting overarching sales goals, or conducting extensive market research to inform future direction. Such strategies are essential for overall growth but do not reflect the immediacy and focus of a tactical approach within category management. Therefore, prioritizing day-to-day operational decisions characterizes the essence of a tactical approach in this context.

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