Which of the following is considered a convenience category in supermarkets?

In the context of category management within supermarkets, the Health and Beauty Care (HBC) category is classified as a convenience category. This is primarily because HBC products, such as personal care items and cosmetics, are often purchased on an as-needed basis and are typically not the focus of a primary shopping trip. Shoppers tend to buy these items to fulfill immediate needs, making them convenient products that enhance the overall shopping experience.

Convenience categories are characterized by the fact that they cater to the impulse of consumers, offering them the essential or supplementary items they might need without necessitating extensive planning or commitment. As people often make quick stops for health and beauty items, HBC products are positioned to meet those immediate requirements effectively.

In contrast, while dairy products, frozen foods, and cleaning supplies may be important categories in a supermarket, they are often purchased with more intent and planning, reflecting the typical grocery shopping behavior where consumers prepare lists and prioritize items based on their household needs.