Which of the following is NOT one of the four buckets that comprise retailer strategy?

The concept of retailer strategy is often structured around four main components, often referred to as "buckets." These buckets include elements essential for defining how a retailer plans to operate in the market effectively.

Retail format encompasses the type of store or selling platform used, such as brick-and-mortar, online, or hybrid models. The target consumer is about identifying and understanding the customer segments that the retailer aims to serve, ensuring that marketing and product offerings align with their needs and preferences. Private label refers to products that are branded by the retailer themselves, allowing them to distinguish their offerings and often enhance profit margins.

Market share, while important for assessing a retailer's competitive position and performance, does not directly fit into the core strategic buckets that determine how a retailer will pursue its strategic goals. Instead, it's an outcome or measure of success that can result from executing the retailer's strategy effectively. Therefore, this distinction highlights why market share is not classified as one of the fundamental buckets of retailer strategy.