Which strategy could improve the effectiveness of convenience categories in attracting shoppers?

Providing in-store promotions and signage is a highly effective strategy for enhancing the appeal of convenience categories to shoppers. This approach helps to draw attention to specific products or offers that may not be on a shopper's initial radar, thereby increasing their likelihood of making unplanned purchases. Signage can effectively communicate the benefits, availability, and pricing of products, making it easier for consumers to make decisions as they shop.

Additionally, in-store promotions create a sense of urgency and value, encouraging shoppers to take advantage of special deals that may be time-sensitive. This strategy aligns with consumer behavior in convenience shopping, where customers often seek quick, easy, and cost-effective solutions. By utilizing promotional tactics and clear signage, stores can enhance the visibility and attractiveness of convenience items, directly boosting sales and category effectiveness.