Which strategy focuses solely on capturing the high-end of the market by offering premium products?

The strategy that focuses solely on capturing the high-end of the market by offering premium products is the Quality Level Strategy. This approach emphasizes the development and promotion of high-quality offerings, catering specifically to consumers who are willing to pay a premium for superior products. By positioning products as top-tier in terms of quality, features, and brand reputation, businesses employing this strategy aim to attract affluent customers who prioritize these attributes over cost. This creates an image of exclusivity and prestige, often leading to higher profit margins.

The other strategies do not specifically hone in on the premium market segment. A Private Label Strategy typically involves retailers creating their own branded products, which can span across various quality levels, not exclusively high-end. The Large Size Strategy may focus on offering products in bulk or larger sizes but does not inherently focus on premium quality. The Market Coverage Objective refers to the breadth of market segments a business aims to reach, encompassing low, mid-range, and high-end products rather than exclusively targeting the high-end.