Which three measures facilitate item level assortment analysis?

The selection of measures that facilitate item-level assortment analysis includes metrics that provide insight into both distribution and sales performance of individual products. The correct answer emphasizes three key metrics: %ACV distribution, % of stores carrying the product, and sales per point of distribution.

%ACV distribution indicates the percentage of the total available market that a product reaches, providing a clear picture of how widely a product is distributed across different retail outlets. This metric is crucial for understanding overall product availability and identifying potential gaps in coverage that could be addressed to improve sales.

The % of stores carrying the product further refines this analysis by specifying what portion of the total store base actually stocks the product. This metric allows category managers to assess the reach of the product against the backdrop of the active store counts within a given market area.

Sales per point of distribution combines these insights by measuring how effectively each store contributes to overall sales, segmented by the stores that do carry the product. It gives a performance metric that allows for understanding not just distribution, but also how well the product performs in stores where it is available.

The combination of these three metrics provides a comprehensive view of both distribution and sales, which is essential for effective item-level assortment analysis. By focusing on availability and performance, category