Which two measures provide a top line brand and segment perspective in product assortment?

The correct choice focuses on measures that provide insights into both brand and segment performance within a product assortment. Share per SKU is crucial for understanding how well individual products are performing relative to their market segment, indicating the brand's strength and desirability. This measure informs retailers and brands about which products are resonating with consumers and driving sales.

#listings/share of listings reflects the extent to which products are available relative to the total potential listings in a given category. High share of listings suggests strong presence and visibility, while tracking this alongside share per SKU helps in understanding both broad market positioning and specific product competitiveness. Together, these measures provide a comprehensive top-line perspective on how brands are positioned within their segment, facilitating strategic decisions in assortment planning.

The other options do not provide the same degree of holistic insight into brand performance within a segment. For instance, %ACV distribution and % of stores carrying product focus primarily on distribution without directly addressing sales performance per item. Sales volume and customer feedback provide valuable operational data but do not succinctly encapsulate the competitive context of the brand in relation to its segment. Thus, the combination of share per SKU and #listings/share of listings effectively captures both availability and sales performance, offering a clearer top-line view.