Which type of store format is Sephora an example of?

Sephora is classified as a specialty store primarily because it focuses on a specific product category—cosmetics and beauty products—while offering a unique shopping experience. Specialty stores differentiate themselves by providing a curated selection of products and expertise in their field, which is exactly what Sephora does with its extensive range of beauty brands and personalized customer service.

In addition, specialty stores often cater to niche markets or consumer needs, and Sephora effectively meets the demands of beauty enthusiasts looking for a variety of cosmetics, skincare, and fragrance options. This format allows for a more intimate shopping environment where customers can receive personalized advice and product samples, enhancing the overall shopping experience.

This distinct focus on a single category, combined with targeted marketing and knowledgeable staff, underscores why Sephora exemplifies the specialty store format.